Mark Yen
- Role
- Founder, Product Marketing at You Need Us Now
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Mark Yen
As a founder and product manager at a SaaS company, I\'ve navigated the challenging waters…
Experience
Founder, Product Marketing
Apr 2020 — Present · San Francisco, CA, US
Launched and grew YNUN, a micro-influencer marketing SaaS two-sided marketplace, enhancing accessibility for businesses to leverage influencer marketing and streamlining the collaboration process- Developed and executed comprehensive product marketing strategies, including market analysis, positioning, and messaging, leading to increased platform adoption and user retention- Spearheaded multi-channel marketing initiatives, resulting in over vetted influencers, 500+ brand partnerships, and 60k+ pieces of influencer-generated content- Utilized JavaScript, OpenAI, and various APIs to integrate Google and Notion tools, enhancing data management, project management, CRM, marketing automation, and collaboration efforts. This technical synergy streamlined operations, fostering an efficient, automated workflow environment at YNUN.
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