Mark Webber
Product Management - Advertising & Monetization Experiences
- Role
- Director of Product Management at Button
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Mark Webber
A product marketing, business management, and communications professional with 20 years of global experience focused on process and product innovations and enabling field operational and marketing readiness.
Experience
Director of Product Management
May 2023 — Present
Created a first of it\'s kind hybrid onsite/offsite retail media landing page to support publishers, retailers, and creators which can be customized to a variety of retail media networks to drive increased conversions for the world\'s leading retail brands-Lead the creation of a custom sponsored product retail media experience repurposing Amazon\'s own Native Commerce Ads that drove an increase in conversions >20% for premium publishers-Developed, leveraging AI, a custom Chrome extension and supporting data pipeline to build a dynamic product catalog, unlocking new retail media capabilities and driving measurable campaign performance improvements-Lead the launch of post checkout offers via leading to incremental revenue for Button and its partners-Drive increased conversions and installs through landing page optimization for top U.S. retailers.
Education
American University
Master of Arts - MA, Economics
2016 — 2020
University of Washington
MBA, Technology Management
2008 — 2009
University of Washington
B.A., Geography (Geographic Information Systems)
1990 — 1995
University of Washington
B.A., Environmental Studies
1990 — 1995
Skills
- Program Management
- Cloud Computing
- Bing Ads
- Analytics
- Enterprise Software
- Advertising
- Digital Marketing
- Strategy
- Product Management
- Marketing
- Product Marketing
- Strategic Partnerships
- Partner Management
- Management
- Online Advertising
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