Mark Wanamaker
Existing Customer Advocate | Partnerships Optimizer | Problem Solver | Executive Communicator | Kellogg Executive MBA Candidate
- Role
- Partnerships at Barclays Bank US
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Mark Wanamaker
I’m an Assistant Vice President at Barclays U.S. Consumer Bank, supporting co-branded…
Experience
Partnerships
May 2025 — Present · Wilmington, DE, US
Conducting market research to identify strategic partnership opportunities that align Barclays\' financial products with cruise line loyalty programs and travel aggregator journey touchpoints Collaborating with cross-functional teams to integrate credit services supporting cruise line and travel offerings, creating seamless customer experiences that drive value for eaxh organizations Developing and executing joint marketing campaigns to maximize customer reach across Barclays\' banking channels and partner platforms Analyzing performance metrics for co-branded initiatives, identifying optimization opportunities, and presenting insights to stakeholders across organizations Serving as relationship manager with internal and external marketing counterparts, building trust and ensuring alignment on strategic objectives Supporting negotiation and implementation of partnership agreements that clearly define revenue sharing models, service levels, and risk allocation Applying financial services expertise to create value products which drive customer retention Leveraging data analytics to develop targeted marketing approaches for existing Barclays customers
Education
University of Arizona
Bachelor of Arts - BA
Northwestern University - Kellogg School of Management
Executive MBA Candidate - Cohort 144
2025 — 2027
U.S. Army Command and General Staff College
Master of Arts - MA
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