Mark Wagner
Media Director @INNOCEAN USA
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WORK HISTORY
Media Director @INNOCEAN USA
Client: Kia AmericaAs Media Director for Kia America, led the development and execution of integrated media strategies across national (Tier 1) and regional (Tier 2) levels. Oversaw omni-channel planning including TV, digital, social, programmatic, OOH, and experiential - to drive brand awareness, consideration, and retail traffic. Collaborated closely with creative, analytics, and client teams to align media investments with business objectives and product priorities. Played a key role in vehicle launch planning, sports sponsorships, and performance measurement to ensure media effectiveness and efficiency across all campaigns. Drove measurable brand and retail impact by reshaping Kia’s national and regional media strategies. Elevated Tier 1 + Tier 2 integration, resulting in double-digit gains in upper-funnel metrics, more efficient CPMs, and improved dealer traffic quality across priority markets. Modernized omni-channel activation—TV, CTV, digital video, social, programmatic, OOH, and experiential—unlocking stronger cross-channel reach and frequency efficiency. Tightened alignment between media, creative, analytics, and product, enabling faster go-to-market for vehicle launches, higher sponsorship ROI, and clear performance readouts that directly informed budget optimization and model prioritization.
EDUCATION
SMU Cox School of Business
Bachelor's Degree, Business Administration and Management, General
Southern Methodist University
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT MARK WAGNER
Strategic. Collaborative. Results-driven.As a seasoned Media Director with over a decade of experience, I help brands turn media into a growth engine. From leading full-funnel strategies to shaping integrated media campaigns, I’ve built a track record of delivering measurable impact across brand, automotive, CPG, and retail categories.I specialize in:Cross-channel planning and buying (linear, digital, programmatic, social, SEM, and more)Translating complex performance data into clear, actionable media strategiesBuilding strong client partnerships and high-performing internal teamsNavigating evolving media landscapes with agility and innovationI’m passionate about aligning media strategy with brand purpose—and delivering solutions that are not only innovative, but meaningful. Whether launching a new nameplate, scaling a retail strategy, or optimizing media mix across channels, I thrive at the intersection of creativity, data, and business impact.
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