Mark Crane

About Mark Crane

As a Sales Leader with over two decades of experience, I thrive on transforming…

Experience

1. National Sales Manager

   Motorola Solutions

   Nov 2018 — Present · Boise, ID, US

   I direct sales strategy and distribution for the western region, overseeing all product lines and collaborating with distributors, dealers, and end-users nationwide. My responsibilities include developing and executing daily sales strategies, conducting quarterly and annual business reviews, and designing innovative marketing programs to drive sales growth. I work closely with end-users, distributors, and resellers to ensure proper product deployment, support, and the introduction of new products. Achieved and exceeded personal and category sales goals, contributing to a combined team goal of $73M with central and east counterparts. Drove continuous business growth at major retailers like Costco, Walmart, and Albertsons, maintaining a $2M consumer radio program at Costco for 2 years. Increased Amazon business significantly, boosting annual sales from $14M to $25M. Transitioned Costco to newer business radio technology, generating an additional $500k in sales. Spearheaded the addition of a new button-to-radio product in Albertson stores, resulting in an additional $500k in annual revenue and ~$50k a year in recurring revenue. Expanded Best Buy\'s product assortment with 4 new radios, generating an additional $1.5M annual revenue. Created sales profiles using Tableau, overcoming the challenges of manual data consolidation. Leveraged big data analytics for accurate forecasting, budgeting, and setting sales goals despite operating without a limited budget. Organized and led the VFW Thanksgiving donation drive at Motorola, successfully raising $10K to purchase turkeys and pies for veterans in need.

Education

• University of Phoenix

  Bachelor's degree, Business, Management, Marketing, and Related Support Services