Mark W. Costa
Business Development Manager - Pacific Northwest Strategic Accounts @Princess Cruises
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WORK HISTORY
Business Development Manager - Pacific Northwest Strategic Accounts @Princess Cruises
EDUCATION
The Wharton School
Strategic Sales & Customer Marketing Program
California State University-San Bernardino
Business Administration/Marketing
Riverside City College
Business Administration/Marketing
SKILLS
ABOUT MARK W. COSTA
Mark W. Costa is a seasoned executive with a distinguished record of leadership across the travel, tourism, hospitality, and nonprofit sectors. His career encompasses senior corporate and regional management roles, where he has consistently delivered growth, strengthened market presence, and advanced organizational objectives.He has held pivotal positions including Vice President of Sales and Marketing in the private club industry and Senior Director of Sales and Marketing for ClubCorp of America. His nonprofit leadership experience further underscores his ability to navigate complex stakeholder environments and drive mission-focused outcomes.Within the cruise industry, Mark served as Director of Sales and Marketing for American Classic Voyages and as District Sales and Marketing Manager for Royal Caribbean International & Celebrity Cruises. His tenure at RCI was marked by high performance and recognition, earning Rookie of the Year and Circle of Excellence honors.Currently, Mark represents Princess Cruises as Regional Business Development Manager for Strategic Accounts across the Pacific Northwest, where he leads initiatives to expand market share, strengthen strategic partnerships, and enhance brand positioning.Core Competencies:* Strategic sales leadership and business development* Market expansion and revenue optimization* Client and stakeholder engagement at executive levels* Innovative marketing and promotional program design* Event strategy, public/media relations, and brand stewardship* Driving growth through non-traditional channels and partnerships
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