Mark Traverso
- Role
- Senior Product Marketing Manager at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Mark Traverso
I am a curious, analytical marketing manager with experience using customer insights and…
Experience
Senior Product Marketing Manager
Jan 2021 — Present
The Bing and Content Services GTM team focuses on growing Bing search intensity and engagement with consumer content by acting as the voice of customers to influence product roadmaps, to enhance end-to-end user flows, and to optimize in-product and outbound GTM efforts. As part of this team, I led the marketing efforts to launch Microsoft Start - a personalized content feed which has achieved nearly 500 million monthly active users in its first year. Simultaneously, I\'ve optimized campaigns through Microsoft Rewards, Windows and Microsoft Edge driving significant growth for key features of Microsoft Bing.
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