Mark P. Tomy
Digital Advertising | Media Strategist | Programmatic & Marketing Technologies | Leader | Problem Solver
- Role
- Strategic Digital Media Lead at Ansira
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Mark P. Tomy
Accomplished online advertising and marketing expert with diverse background and proven success in client account management, growth, and relationship-building | Passionate about leveraging technical skills, strategic and innovative insights, and industry expertise to solve problems effectively | Extensive experience in leadership, coaching, and mentoring teams and individuals, fostering a positive and creative working environment
Experience
Strategic Digital Media Lead
May 2024 — Present · Austin, TX, US
Direct digital media strategy across key client accounts, overseeing cross-channel planning and execution to maximize ROI.• Strengthened client relationships by consistently improving account success, delivering high-touch service, and building trust through personable engagement and regular in-person visits.• Restructured platform partnerships and negotiated vendor terms, cutting fees and reducing redundancies.• Lead account transitions to proprietary ad tech, enhancing tracking and campaign precision.• Established new partnerships with data, analytics, and inventory vendors to strengthen the agency\'s offerings.• Unified platform usage strategy across internal teams to streamline workflows and ensure consistency.• Increased profit margins through improved media efficiency and smarter tech stack integration.
Education
University of Hull
Study Aborad, Mass Communication/Media Studies
2013 — 2013
Roosevelt University
International Business
2009 — 2009
University of Northern Iowa
Bachelor of Arts (B.A.) Business Planning and Development, Communications
2009 — 2014
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.