Mark Thursby

Manager - Brand & Digital @Cielo Talent

GB

Lead the design & strategy of Rolls-Royce digital products, including career website and global talent community CRM, delivering a \'best in class\', and aligned, digital candidate experience- UX design, technology integration, brand management, and digital content design- Activation of the Rolls-Royce employer brand and EVP across the careers website and global talent community CRM- Design of passive candidate capture mechanisms and nurturing campaigns- Lead programs delivering digital activation solutions that enable direct clients and Cielo client teams to create frictionless digital journeys- Lead the delivery of website and CRM related campaigns & projects, ensuring a sustainable operating model for digital solutions in collaboration with brand strategy, social media, and creative teams- Build digital reporting & tracking mechanisms, deliver insights, and lead future state workshops to share best in class careers website design & experiences- Develop content design, messaging strategy, and audience activation in partnership with creative teams- Measurement and optimisation of channel, campaign, and regional marketing ROI- Establish and leverage digital candidate persona\'s, to inform email marketing, community building, and career website strategy- Lead digital content solutions and brand management opportunities across client websites- Performance delivery and partnership management, optimising both content and channel plan- Delivery of global career site managed programs across the employer brand portfolio- Develop, facilitate, and integrate new digital products into overarching consulting product set- Drive brand engagement solutions across Cielo global client portfolio.

Northumbria University

Marketing Management, Marketing