Mark Smith

About Mark Smith

Collaborative, curious, and creative leader with diverse writing skills, strong voice and…

Experience

1. Executive Copy Director & Content Strategist

   Synergistic

   Jan 2021 — Present · Cincinnati, OH, US

   Collaborative, curious, and creative leader with diverse writing skills, strong voice and nationally recognized expertise in compelling copy and brand strategy (as well as naming products for CPG, QSR, and retail brands). Yes, products you know and use!Job one is bringing every brand’s personality and uniqueness to life in unexpected, but memorably engaging and resonant ways. Agile, entrepreneurial, and award-winning Storyteller, Copy, and Content Strategist, with expertise in scientific insight generation, lexicon analysis, communication platform creation, and creative ideation and development. Committed to integrating the perspective of the target audience into every phase of brand development and driving to an authentic understanding of the user experience—Lead the writing, creative strategy and concepting of campaigns, new product launches, and evergreen content storytelling in partnership with Design—Define, implement, and protect brand voice and ensure consistency in brand messaging across all platforms, touch points, and media, including: digital, social, video, product, retail, activations, experiential, print—Lead product launch concepts, naming, and messaging in collaboration with Product Marketing, Consumer Engagement, Product Development, Education and Artistry, E-Commerce, Social, Digital, and Visual Merchandising. There are tech gurus, brand agencies, and marketing firms, but today, there needs to be a strategic combination of all of them to ensure a powerhouse of successful outcomes for clients. And that’s the sweet spot for Synergistic: business and creative brand strategy, consulting, and execution.Taking complex technical information and transforming it into an accessible, relevant stories that remain faithful to the Brand’s voice. Keeping that level of consistency in communication produces powerful results, and that’s what makes us unique in the marketplace.

Education

• University of Cincinnati (College-Conservatory of Music)

  B.F.A.

Skills

• Online Marketing
• Direct Marketing
• Social Media Marketing
• Writing
• Copywriting
• Social Media
• Idea Generation
• Digital Strategy
• Creative Strategy
• Advertising
• Email Marketing
• Concept Development
• Digital Marketing
• Relationship Marketing
• Customer Insight
• Brand Management
• Packaging
• User Experience
• Content Strategy
• Marketing Strategy
• Shopper Marketing
• Integrated Marketing
• Ideation
• Creative Direction
• Creative Problem Solving
• Digital Media
• Promotions
• Television
• Corporate Identity
• Radio
• Interactive Advertising
• Logo Design
• Creative Development
• Brand Development
• Art Direction
• Online Advertising
• Outdoor Advertising
• Experiential Marketing
• Interactive Marketing
• Branding & Identity