Mark Smit
Senior Director of Growth Marketing @illumin
Signup · Get unlimited contacts
WORK HISTORY
Senior Director of Growth Marketing @illumin
Toronto, ON, CA
SKILLS
ABOUT MARK SMIT
IN A NUTSHELL Growth Marketing enthusiast with 13 years of online/growth marketing experience, specializing in SEO, Social & PPC Ads - primarily with international companies.AREAS OF EXPERTISE SEO - Search Engine Optimization -(high ranking on search engines like Google, Yahoo, and Bing) Google PPC Ads - Search, Display GDN, YouTube ads Paid Social - FB, IG, LinkedIn, TikTok Lead Generation - Lead Magnets ABM - Account Based Marketing Marketing Automation (Email and SMS automation) through platforms like ActiveCampaign, Klaviyo, SF MC, Pardot, HubSpot and Mailchimp. Pro Google Apps user through Google Analytics 4, Google Search Console, Google Tag Manager, Google Trends, Google Ads, Google Optimize, and Google Alerts. A/B Testing (and optimizing) of advertisements and landing pages across several platforms Social Media Community Management and Monitoring through central SM Management tools like Hootsuite (Facebook, LinkedIN, Twitter, Instagram) Digital project management Website development (Responsive) Wordpress (PHP)/ Drupal (PHP)/ Umbraco (ASP)/ Sanity Content Marketing - Blog writing, Newsletters, White papers, E-books Excel/Gsheets spreadsheet Guru Graphic/Video Design - Photoshop CS6 - Indesign CS6 - Premiere CS5 Creative Development Event Planning E-commerce WHAT ELSE? I love building things. I built a 6 meter canoe from scratch (my favourite subject!) and used to have my own brand of lamps. You might also find me organizing beach cinemas, or ‘lekker sleutelen’ on my 40ft schoolbus.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.