Mark Shearer
On Location
- Role
- Senior Vice President of Sales- Fifa World Cup\'26 at On Location
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Mark Shearer
Sports business executive with over 15 years experience leading business development and consumer-based sales and marketing initiatives in the NFL.
Experience
Senior Vice President of Sales- Fifa World Cup\'26
Sep 2024 — Present · Las Vegas, NV, US
As Senior Vice President of Sales for the 2026 FIFA World Cup, I lead the development of global distribution and sales partnerships, including domestic and international travel agents, venues, and host cities. My responsibilities include building and managing a high-performing sales team, driving commercial outcomes through strategic partnerships, and implementing channel strategies that expand market penetration. I also spearhead revenue optimization efforts, pricing strategy, and the creation of complex incentive structures, all while leveraging data-driven insights to ensure profitability and meet financial targets.
Education
NFL-Stanford GSB Executive Education Program
Sports Business and Marketing
2007
California Polytechnic State University-San Luis Obispo
Bachelor of Arts (B.A.), Business Administration and Management, General
1995 — 1998
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