Mark Ryski

WORK HISTORY

EDUCATION

SKILLS

ABOUT MARK RYSKI

I’m the Founder & CEO of HeadCount (est. 1994), one of the pioneers in store traffic and conversion analytics. For more than three decades, I’ve worked with retailers around the world applying a simple but powerful operating framework: Traffic → Conversion → Sales.Retail is hard. I know that because I’ve actually worked in retail. I’ve also dedicated the last 23 years specifically to the study of brick-and-mortar store performance—how shoppers behave, how stores truly operate, and how better traffic and conversion insight can lead to better decisions.I’m the author of three books on the use and application of store traffic and conversion analytics, including \'When Retail Customers Count\'—the first book ever written on the topic—\'CONVERSION: The Last Great Retail Metric\', and \'Store Traffic Is a Gift\', a \'GOLD Winner\' from the Nonfiction Authors Association. All together, this work forms a practical knowledge base for the industry.At HeadCount, we deliver a “premium utility” traffic and shopper conversion analytics service—combining accurate counting, performance reporting, learning assists, and training—to help you see what’s really happening in your stores and improve results.Every store visit is a gift.Our services will help you unwrap it.