Mark Roth
Chief Marketing Officer at SmartStream Technologies, Inc.
- Role
- Chief Marketing Officer at Smartstream
- Location
- Millburn, NJ, US
- LinkedIn followers
- 500 followers
About Mark Roth
CMO for well-established, modest-sized, and start-up financial services software companies. Primary focus on originating and/or refocusing marketing programs for company growth or sale. Specialties: Brand Building • Global Program Construction • New Product Introduction • Bringing Companies to Sales • Lead Generation • Media and Analyst Relations • Global Market Expansion
Experience
Chief Marketing Officer
Jun 2008 — Present · New York, NY, US
Responsible for all aspects of the Company’s global marketing strategy and execution, Inside Sales, Design and Documentation. Architected Company-wide marketing strategy that resulted in- Increase of marketing attributable leads by while decreasing marketing spend by over 50%- Press hits increased by 600%- Website traffic increased by 600%+- Returning website users increase by Trade show and event participation increased by 200%+
Education
Syracuse University
Bachelor of Science - BA, Public Relations, Advertising, and Applied Communication/SPC Comm
1981 — 1985
Boston University
Master of Arts - MA, Mass Communication/Media Studies, Top Percentile of Class
1985 — 1987
NYU Stern School of Business
MBA, Marketing and Finance
1995 — 1997
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