Mark Roberts
Marketing & Trade Marketing Director Uk @Perfetti Van Melle
Signup · Get unlimited contacts
WORK HISTORY
Marketing & Trade Marketing Director Uk @Perfetti Van Melle
Windsor, GB
Leading the end to end UK Marketing and Trade Marketing strategy. Defining the brand and trade marketing strategy above the line, instore and online. Putting the consumer and shopper at the heart of the strategic direction, and leading the Brand and Trade Marketing teams to develop and implement the right growth drivers for the UK Business. Additionally, oversee the strategic revenue growth management agenda through appropriate brand and channel strategy. Lead category development, shopper activation and market strategy and planning.
EDUCATION
University of Hertfordshire
BA Hons, Business Studies
Hammersmith College
CIM Postgraduate Diploma in Marketing
MiniMBA
Mini MBA, Marketing
SKILLS
ABOUT MARK ROBERTS
Marketing professional with over 20 years of experience in FMCG, leading large teams and managing diverse brand portfolios. Adept at driving strong sales growth through a blend of strategic vision, data-driven decisions, and creative brand management. Known for transforming consumer insights into actionable strategies that deliver sustainable and profitable business growth. A strong leader with a track record of guiding teams through complex market environments to achieve outstanding results.Core Competencies• Strategic Marketing Leadership• Brand & Portfolio Management• Data-Driven Decision Making• Market & Consumer Insight Analysis• P&L Management• E-commerce Strategy• Revenue Growth Management• Team Leadership & Development• Stakeholder Engagement• Cross-Functional Collaboration
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.