Mark Reggimenti

About Mark Reggimenti

Highly successful and driven business and marketing analytics executive with extensive experience leading the analytics center of excellence within Omnicom Group focused on driving business and marketing impact. Accomplished department and engagement leader with over 20 years of marketing and data science experience with a proven record of driving profitable growth for both our clients and our bottom line. Skilled at communicating with both internal and external clients, management, and vendors to deliver results in an understandable and non-technical manner

Experience

1. Chief Analytic Officer

   Annalect

   Sep 2008 — Present · New York, NY, US

   Responsible for building and managing a multi-functional analytical practiceUnited traditional marketing science functions with data science techniques to provide end to end data-driven marketing strategiesLead the quantitative marketing and data science horizontal function across OMG and OMCLeading global, regional, and local team structures for the Annalect quant function around the worldDeveloped a scalable cross-channel attribution methodology

Education

• Rutgers University

  1999

  1992 — 1999

Skills

• Econometrics
• Marketing Strategy
• Market Structure
• Analytics
• Customer Insight
• Predictive Modeling
• Marketing Research
• Segmentation
• Market Research
• Team Leadership
• Social Media Analytics
• Digital Attribution
• P&L Management
• Web Analytics
• Integrated Marketing
• Business Analytics
• Statistical Modeling
• Digital Strategy
• Digital Media
• Predictive Analytics
• Digital Marketing
• Marketing Mix Modeling
• Media Research
• Customer Segmentation Strategy