Mark Pesapane
Director Integrated Marketing & Sponsorship at NHL Network at THE MLB NETWORK, LLC
- Role
- Sr Manager, Integrated Marketing for Nhl Properties at Disney Streaming
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Mark Pesapane
Experienced integrated marketing professional with unique expertise in product development, creation of custom content, sponsorship revenue, and cross-platform communications.
Experience
Sr Manager, Integrated Marketing for Nhl Properties
Jun 2018 — Present · New York, NY, US
Lead all aspects of sponsorship marketing at Disney Streaming Services for the NHL, developing fully integrated marketing solutions from concept to executionActing as the sole conduit between the sales, product and editorial teams, bringing big cross-platform ideas to the marketplaceResponsible for revenue growth of NHL Media sponsorship activations across NHL.com,@NHL, and NHL Network from 20••••19Assess and manage incoming RFP workflow and accompanying proposal development, upwards of 75 per quarterManage the development of all client-facing marketing materials, including NHL media overview collateral, brand sizzle reels, and go-to-market strategy
Education
Penn State University
Bachelor of Arts (B.A.), Major: Media Studies / Minor: English
1996 — 2000
Skills
- Advertising
- Ad Networks
- Strategy
- Online Advertising
- Advertising Sales
- Mobile Marketing
- Doubleclick
- Web Analytics
- Integrated Marketing
- New Media
- Interactive Marketing
- Digital Strategy
- Media Planning
- Sem
- Salesforce.com
- Display Advertising
- Behavioral Targeting
- Comscore
- Rich Media
- Mobile Advertising
- Digital Media
- Digital Marketing
- Marketing Strategy
- Ad Serving
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