Mark Pemberton

Managing Director @Petrel Ltd

Birmingham, GB

I am accountable for defining strategy with clear priorities and direction on how the Petrel business will deliver growth and market share goals. Specific responsibilities include: Define the growth strategy for the Petrel business that delivers targeted/budgeted growth goals. Develop and implement annual business plan consistent with the overall strategy. Establish sales plan and execute efficiently to deliver agreed commercial targets of customer and product mix, market share goals, price targets and customer service levels. Analyse competitors, prices and selling techniques. Drive systematic sales processes to enhance coverage of the market, drive funnel growth and drive conversion. Monitor progress against targets and gives timely feedback and coaching support to team members. Manage a team to meet budget targets, grow new business, achieve price increases etc. Identify and develop new business within the market. Develop and maintain relationships with appropriate levels of the customers. Understand the potential revenue and profitability for existing and potential markets. Establish and manage the price policy to maximise price and profit. Develop and organize resources in support of the customer. Participate in annual, quarterly, monthly and weekly forecasting. Identify and communicate market trends and new technology requirements. Provide direction and leadership for all the teams. Focus on developing the sales team

Burnley Tech College

HND