Mark Panneton

About Mark Panneton

Results-driven marketing professional with a successful history in sales, partnerships, and client services. In-depth understanding of the TV and digital media landscapes. Highly motivated to grow relationships, increase revenues, and lead teams.

Experience

1. Director, Digital

   Ze3no

   Dec 2023 — Present · New York, NY, US

   We connect brands and agencies with premium growth and inclusion audiences at scale. Our portfolio includes exclusive, publisher-direct opportunities such as FOX Soul and 365BLACK for African American audiences, along with beIn Sports, Cine Romántico and Hemisphere Media for Hispanic targeted audiences.At the core of our offering is ZE3NO CONN3CT: a programmatic marketplace engineered for growth audience performance. CONN3CT enables seamless activation across CTV, OLV, Display, and Audio, giving buyers transparency, scale, and efficiency while unlocking the audiences that matter most. Designed to outperform and over-index against all diverse cohorts, it ensures every campaign maximizes return by aligning with the fastest-growing consumer segments.Beyond activation, ZE3NO offers in-house creative and sponsorship solutions that fuse cultural relevance with measurable impact in premium environments. From linear and digital activations to branded content and tentpole integrations, ZE3NO drives results for brands. Now and for the future.

Education

• Stevenson University

  Business Communication

Skills

• Digital Media
• Microsoft Office
• Sales
• Social Media
• Powerpoint
• Microsoft Excel
• Marketing
• Construction
• Digital Strategy
• Advertising
• Strategy
• Public Relations
• Event Planning
• Digital Convergence
• Public Speaking
• Integrated Marketing
• Microsoft Word
• Social Networking
• Customer Service
• Online Advertising
• Digital Marketing