Mark Odumuyiwa
Data Strategy Analyst @Anomaly
Signup · Get unlimited contacts
WORK HISTORY
Data Strategy Analyst @Anomaly
NY, US
Developed detailed consumer target profiles using platforms like GWI and Helixa, leveraging fielded research studies to inform audience segmentation strategies.Led in-depth social listening and trend analysis using tools like Netbase/Quid and Google Trends to monitor conversations around campaigns, clients, and industry topics; analyzed data to uncover leading indicators, providing timely cultural insights that informed strategy and forecasted business risks and opportunities.Conducted brand history audits and competitive reviews to identify positioning opportunities and inform strategic direction, delivering actionable insights through presentation decks for existing clients and new business pitchesManaged and leveraged reporting in Google Sheets and Looker Studio to track KPIs and measure organic social performance, enabling data-driven decision-makingCultivated strong partnerships with key teams and leaders, offering counsel on business opportunities and risks through data-driven insights while effectively communicating complex findings and staying current on best practices within client industries.
EDUCATION
University of Minnesota-Twin Cities
Bachelor’s Degree, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES, Sophomore
CAPA The Global Education Network
International Marketing
ABOUT MARK ODUMUYIWA
Data Strategy Analyst at Anomaly NYC | Visual Artist
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.