Mark Nelson

About Mark Nelson

Success in business for me has always come from leaning in – to engage with clients, go…

Experience

1. Senior Vice President

   Leadfusion

   Jan 2017 — Present · San Diego, CA, US

   Privately held, leading provider of SaaS-based pre-sales solutions to major banks, credit unions, and mortgage lenders. Key clients include 15 of the top 30 U.S. banks.Collaborate with C-suite leaders to develop 1-year/3-year strategic plans and allocate resources. Create long-term product roadmap and develop new products. Manage budget and forecasting. Conduct market and competitor analyses and monitor regulatory requirements. Direct sales, marketing, and contract renewal activities. Oversee outside legal counsel. • Formulate and implement strategy for complex sales cycle; negotiate pricing, terms and conditions to close deals up to $700K. • Developed new packaging and pricing to target community FIs, thereby growing client base 10%.• Teamed with CEO to position company for divestiture and pitch to potential investors.• Restructured approach to client management, improving renewal rate 16%.

Education

• Harvard Business School

  Certificate

• Purdue University

  Bachelor's degree

Skills

• Strategy
• Market Analysis
• Strategic Planning
• Direct Marketing
• Management
• Segmentation
• Crm
• Leadership
• Product Development
• Business Development
• Mobile Devices
• Saas
• Market Research
• Analytics
• New Business Development
• Account Management
• Sales Management