Mark Nass
Digital Marketing Manager @ Coloplast Interventional Urology
- Role
- Digital Marketing Manager at Coloplast Interventional Urology
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Mark Nass
Ambitious, dedicated and versatile, applying my creativity and marketing knowledge to strengthen marketing performance and engage consumers to build lifelong value. Always searching for opportunities in my work to promote the common good. Currently helping make life easier for those with intimate healthcare needs at Coloplast Interventional Urology
Experience
Digital Marketing Manager
Coloplast Interventional Urology
Nov 2023 — Present
Executed multi-channel campaigns across Google, Bing, Meta, LinkedIn and Programmatic for the Coloplast Interventional Urology portfolio, tailoring content across multiple Healthcare Practitioner (HCPs) and patient audiences.Engineered cross-functional Power BI reports across 4 business units, delivering data-driven insights on KPIs and future growth opportunities that optimized performance month-over-month.Spearheaded creation of video ad campaigns for patients, delivering key conversion goals at nearly 50% of the cost compared to other internal top campaigns, while being 75% below industry benchmarks.Architected a strategic pivot in Fall 2024 to a new conversion goal of bringing patients into a guided support program featuring email drip campaigns, delivering higher rates of appointments over the long-term.
Education
University of St. Thomas - Opus College of Business
Bachelor of Arts - BA, Business Administration - Marketing Management
2015 — 2019
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