Mark Mead
Retail Real Estate Executive | Franchise & Corporate Growth Strategy | Driving Disciplined, Profitable Expansion
- Role
- Regional Director, Franchise Development Southeast at The Wendy's Company
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Mark Mead
For more than 18 years, I’ve led large-scale franchise and corporate real estate growth for national retail brands. I’ve designed market strategies and delivered disciplined expansion across complex, multi-state portfolios.
Experience
Regional Director, Franchise Development Southeast
Mar 2025 — Present · Atlanta, GA, US
Directed franchise-led new restaurant development across the Southeast (AL, GA, FL, KY, NC, SC, TN, VA), aligning market planning, site selection, and pipeline execution with the brand’s long-range growth strategy.Secured six renegotiated multi-year development agreements, adding 18 future unit commitments and positioning the region as the company’s largest 2026–2027 pipeline despite broader business headwinds. Influenced multi-unit franchisees to execute against disciplined, high-return growth plans while identifying white space opportunities to unlock incremental market share.Coordinated cross-functional execution across design, construction, operations, finance, and marketing to accelerate openings. Proactively intervened to resolve franchisee–developer conflicts, preventing three new stores from slipping into 2026.
Education
Georgetown University
Economics of Public Policy
2001 — 2001
Clemson University
B.S., Economics
1999 — 2003
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