Mark McTyre
Managing Editor | Editorial manager bridging newsrooms with product & engineering teams to deliver audience & engagement growth through stringent journalism standards, multi-platform content strategy & partnerships
- Role
- Editorial Manager (Managing Editor) at Aol
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Mark McTyre
I’m an award-winning editorial leader with a track record of driving strong audience and engagement growth through smart content ideation and curation, data insights, cross-platform programming and development of new user experiences.At AOL, I’ve delivered double-digit gains in DAUs and triple-digit gains in CTR through trend-focused content strategy, creation of new entry points for users and improvements to feed algorithms and editorial workflows. Previously at Microsoft, I shaped global content experiences across 60+ markets and led daily and major event coverage while partnering closely with product and engineering teams.I thrive at the intersection of content, data and product, creating experiences that resonate with audiences and elevate performance.
Experience
Editorial Manager (Managing Editor)
Sep 2024 — Present
Lead staff in curation and optimization of News, Lifestyle, Entertainment, Business, Sports and E-commerce content across desktop, mobile, app, newsletters and social media to deliver compelling user experiences and measurable engagement growth.• Boosted Daily Active Users by 12.5% and Weekly Content Views by 21% year-over-year and doubled click-through rate in each of the last two years through strategic programming and trend-based content selection.• Developed and executed event-specific landing pages (Super Bowl, NCAA Tournament, major award shows and more) that elevated engagement and highlighted AOL’s extensive variety of publishing partners.• Co-developed initiative for AI-powered trend discovery workflow to identify emerging storylines and optimize editors’ coverage speed.• Partnered with product and engineering teams to enhance editorial CMS and feed algorithms.
Education
University of Oregon
Bachelor of Science - BS, Journalism, News-Editorial
Skills
- Sports
- Newspapers
- Video
- Publications
- Cms
- Breaking News
- Social Media
- Social Networking
- Multimedia
- News Writing
- Web Editing
- Online Journalism
- Photoshop
- Editorial
- Editing
- Proofreading
- Feature Articles
- Wordpress
- Online Publishing
- Photojournalism
- Copywriting
- Journalism
- Magazines
- Headline Writing
- Newspaper
- Content Strategy
- Publishing
- Blogging
- Digital Journalism
- Copy Editing
- Sports Photography
- Web Content Management
- Fact-Checking
- Illustration
- Art Direction
- Mobile Internet
- Online News
- Storytelling
- Newspaper Design
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