Mark Marino

Executive Commerce Director @Apartment Therapy Media

New York, NY, US

Oversee commerce strategy and content for Apartment Therapy, The Kitchn, and Cubby. Increased revenue +300%, growing commerce into a mid-seven-digit business.Built and lead a 12-person team of commerce specialists, including affiliate partnerships managers, content editors and writers, and an SEO editor.Analyze data insights and reporting to identify new revenue-generating opportunities and maximize content performance.Develop successful content and promotion strategy for key tentpoles such as Prime Day and Labor Day. Drove up 2024 revenue +500% YoY. Oversee shopping-focused branded content campaigns for major retailers including Wayfair, Anthropologie, and The Home Depot.Collaborate with direct sales team on content partnerships with retailers including Walmart and QVC.Created Apartment Therapy’s top-performing shopping franchise, Personal Shopper, which drives high six-figure revenue annually.Established product-testing criteria and new content strategy for Apartment Therapy’s Best List, growing the franchise revenue Strategize with email team to develop newsletter products including Apartment Therapy’s Retail Therapy; The Kitchn’s first weekly shopping newsletter, Cook/Shop; and twice-weekly automated sends, Home Runs and My Kitchen Helper.Partner with growth team on off-platform promotion via Instagram, TikTok, Facebook, and Pinterest. Launched Apartment Therapy’s first live-shopping experience, ShopTalk.Work with product team to test and develop new commerce tools, including dynamic linking, a searchable product database, and improved reporting systems.

Boston University

Bachelor of Science (B.S.)