Mark Maffeo

About Mark Maffeo

I\'m a recent Regents\' and Chancellor\'s Scholar and graduate from UC Berkeley that has always been passionate about the intersection of business, data, and sports. I\'ve strived to gain experience in this industry throughout my internship and full-time positions- now serving as the Business Analyst of Sponsorship and Ticketing for Seattle Sounders FC and Seattle Reign FC for the past two years.During my time at the Sounders and Reign, I\'ve had the opportunity to both build and own both clubs\' entire sponsorship analytics ecosystem. This includes the construction of our Tableau reporting suite, creation of our Salesforce processes, and the management of our KORE sponsorship inventory— hereby contributing to the YoY growth of the business\' partnership operations. In addition, I have consistently utilized my knowledge of SQL to contribute to our ambitious ticketing and fan growth aspirations over the next few years. This first full-time role has allowed for continuous professional and personal growth that has laid the foundation for my future career advancement. Outside of my current role, I previously held business analytics internships with top-flight organizations in the Golden State Warriors and Los Angeles Football Club (LAFC) where I had the opportunity to work on projects— ranging from ticket pricing, to partnership audience building, to marketing engagement strategy— and drive revenue for both the sports and arena-focused aspects of those franchises. Not only did these experiences lead to the acquiring of technical skills in Excel, Qualtrics, and Python among others, but they showed the passion and diversity driving the current landscape of sports business and what makes this industry so unique.I\'m always hoping to connect with any current or aspiring sports business professionals, so feel free to reach out to m••••••••@gmail.com of you want to chat. Looking forward to connecting!

Experience

1. Business Analyst, Sponsorship and Ticketing

   Seattle Sounders Fc

   Jun 2023 — Present · Seattle, WA, US

   Built 15 Tableau dashboards across multiple data sources to visualize current and future sponsorship revenue efforts (path to goal, opportunity pipelines, asset availability, etc.)for executive stakeholders-Created and maintains Salesforce ecosystem that processes and tracks 100+ concurrent sponsorship leads, campaigns, and opportunities-Handles audience data requests via YouGov and Ticketmaster to assist partnerships team in new and renewal conversations-Runs KORE Module that manages deal approval processes, billing schedules, and 500+ unique regular and postseason sponsorship assets-Assembles and analyzes biannual and 17 post-match partnership surveys to measure fan affinity and KPIs of the Sounders\' 40 partners-Evaluates Ticketmaster and Yinzcam (Sounders FC app) data, via SQL, to contribute to overall ticketing and premium sales efforts-Negotiates contracts with third-party vendors such as ZoomInfo in order to integrate new tools into the Sounders\' ticketing and corporate partnership efforts

Education

• University of California, Berkeley

  Applied Mathematics, Mathematics