Mark Sun
Account Manager, Online Sales Channel @China Southern Airlines
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WORK HISTORY
Account Manager, Online Sales Channel @China Southern Airlines
Los Angeles, CA, US
Managed over $100M online sales revenue with annual growth rate of 10% for two consecutive years-Rebuild the online sales process. Set up and record company and customer profile, integrate data projects and analytics to continuously drive revenue and conversion-Utilizing Google Analytics and ET data to develop a deep understanding of CZ north America official website\'s passenger demographics and purchasing patterns. Closely partner with all stakeholder to communicate performance, deliver SWOT analysis, design products, optimize organic search and improve the user experience-Digital marketing experience includes MF accrual, social media, email marketing, customer segmentation, behavior analytics and data mining-Lead team to design, execute and analyze A/B test result and provide in-depth insights to stakeholders.Negotiated and manage across sales channels to maintain fair competition and a healthy market environment-Negotiated and resolved over 200K ADMs-Maintain a close relationship with OTA account manager, and attend industry-leading OTA conventions.
EDUCATION
University of Lancashire
Bachelor's degree, Electrical and Electronics Engineering
University of Bridgeport
Master of Business Administration (MBA), Finance, General
ABOUT MARK SUN
Sustain a culture of continuous improvement; enhance productivity and efficiency through cross function collaborations; lead the development and implementation of big data machine learning to generate innovative solutions, and further influence the industry and people\'s lives.
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