Mark Larocca
Senior Manager - Retail @Hard Rock Digital
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WORK HISTORY
Senior Manager - Retail @Hard Rock Digital
Led cross-functional launches of 12 retail sportsbook platforms across multiplejurisdictions, coordinating engineering, regulatory, and operational teams to deliversuccessful go-lives.Acted as operational product owner for the retail sportsbook technology stack,overseeing kiosk software, POS systems, and backend integrations.Coordinated software releases, testing cycles, and production deployments, includingsubmissions to regulatory testing laboratories.Managed cross-functional collaboration between product, engineering, compliance,and property stakeholders to ensure system readiness for launch.Implemented data-driven operational improvements using performance analytics toidentify inefficiencies and enhance system reliability.Oversaw user acceptance testing (UAT) and QA validation for new platform featuresprior to release.Directed training and operational rollout strategies for newly launched sportsbooklocations.Built operational processes and documentation standards to support scaling the retailsportsbook platform nationwide.
EDUCATION
University of Miami Herbert Business School
Bachelor of Business Administration - BBA, Economics
The American University of Rome
Art History, Study Abroad Semester
ABOUT MARK LAROCCA
I’m a product and operations leader with 5 years of experience building and scaling real-time digital platforms. I joined Hard Rock Digital shortly after graduating and have since helped grow the retail sportsbook platform from early-stage startup to a multi-jurisdiction operation across the United States.In my current role as Senior Manager, I lead cross-functional initiatives across product, engineering, compliance, and operations to deliver platform launches, software releases, and system improvements at scale. I’ve acted as a product owner for core systems, translating business needs into technical execution, managing Agile development cycles, and driving features from concept through deployment.I’m particularly energized by building consumer-facing digital experiences that operate across platforms and reach users at scale. I enjoy working in fast-moving environments where data, user behavior, and product intuition come together to shape meaningful experiences.I’m currently interested in opportunities where I can apply my background in platform development, product execution, and cross-functional leadership to the future of entertainment, streaming, and interactive experiences.
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