Mark Livingston

About Mark Livingston

Growing up the son of a Naval officer and ad agency “Mad Man” and a mom who kept us balanced, I gained unwavering work and personal ethics early on. Catholic high school imbued appreciation for education, spirituality, and service. High school sports taught me teamwork. And indelible mentors in college and jobs instilled creative thinking, high standards, and a drive to always improve. Together these have shaped me into an agile business development and marketing executive with a keen ability to lead and develop people and organizations. Today as a transformational influence, I drive industry-leading business growth initiatives in competitive B2B and B2C markets. I am skilled at building and leading cross-functional teams in strengthening financial and operational performance. Through deep subject matter knowledge, strategic focus, and problem-solving skills with engaging interpersonal style, natural leadership, creativity and a bias for action, I deliver in key areas.• Launching and Selling New Businesses: Launched, grew, and sold YBell Fitness, an award-winning, patented fitness products company, during pandemic era with successful sale / exit to industry powerhouse, TRX Training, in 2023. • Change Leadership: Achieved high six-figure cost savings and operational efficiencies in 12 months via new processes and training for inventory / supply chain management, procurement, and shipping/warehouse operations, coupled with creative approaches to vendor management.• Sales Management and Sales Operations: Provided deep insight into company needs / goals by building teams into strong revenue producers. Trained Westfield marketing and operations staffers across 66 properties into sales-hunting-minded personnel, delivering $19M in 24 months.• Launching and Selling New Products: Led B2C and B2B marketing strategies with 15-member team for successful launches of six commercial Spinner indoor cycling bikes, 12 consumer bikes, multiple accessories, and apparel products in 12 months, resulting in sales increases and brand awareness.• Brand Building: Launched startup fitness bodyweight training company in market dominated by single competitor, achieving international brand distinction and sales revenue. Delivered acquisition of company in short time frame.• Sponsorship and Corporate Partnerships: Secured $50M in revenue and agreements with global brand and media partners for world-class events, sports, music, and shopping center properties that influenced sponsorship industry development for years to follow.

Experience

1. Vice President of Commercial Sales - North America

   Trx Training

   May 2024 — Present · Los Angeles, CA, US

   Lead commercial sales team covering US Strategic & Key Accounts), US Dealers & Resellers, Specialized Sales (Government, Med Wellness & Hospitality), and Canadian. Mexican & LATAM International Distributors.

Education

• Saint Mary's College of California

  Bachelor of Arts - BA

  1989 — 1993

Skills

• Entrepreneurship
• Strategy
• Athletics
• Marketing Communications
• Advertising Sales
• Competitive Analysis
• Start-Ups
• Event Management
• Digital Strategy
• Brand Development
• Event Planning
• Advertising
• Lifestyle
• Integrated Marketing
• Sales Management
• Marketing Strategy
• Fitness Training
• Digital Media
• Sponsorship
• Sales
• Coaching
• Product Development
• Sports
• Direct Marketing
• Small Business
• Marketing
• Strategic Partnerships
• Personal Training
• Team Building
• Entertainment
• Trade Shows
• Social Media Marketing
• Leadership
• Online Advertising
• Wellness
• Training
• New Business Development
• Product Marketing
• Social Networking
• Lead Generation