Mark Keegan

About Mark Keegan

GLOBAL CREATIVE DIRECTOR Culling from years of global brand leadership, comprised of…

Experience

1. Global Creative Director Apparel & Footwear

   New Balance

   Sep 2007 — Present

   To build a global brand that embraces creativity, innovation, collaboration and idea development, you first need to create a culture that embraces the same values, and that’s exactly what this guy did at New Balance. This. Job. Rocked. It started with the polite challenge of a company dress code; pleated khakis and white leather sneaks. By changing their pants, Mark changed their attitudes, turning the group into a smokin’ group of like-minded individuals-with style, who with just this tiny little tweak discovered huge new enthusiasm and were excited to explore, imagine, play and show up to work every day. Led by a true specialist, they collaborated, developed, and dreamed. Together they thought big thoughts while paying keen attention to detail, reshaping what was possible. Laser focused on innovation; Mark sees things through the Omni channel lens; creating a seamless approach to the consumer experience through all available intersection points that include product design, print, merchandising, digital, social, and the first to introduce five projection canvases in a iconic NYC retail envioroment.

Education

• International Academy of Design and Technology-Tampa

  Fashion Merchandising

  1992

• Art Institute of Seattle

  Associate's Degree, Design and Applied Arts

  1995

• San Francisco Art Institute

  Bachelor's Degree, Design and Visual Communications, General

  2000

• University of New Haven

  Communication, General

  1985

• Full Sail University

  Associate's Degree, Digital Communication and Media/Multimedia

  1998

Skills

• Industrial Design
• Integrated Marketing
• Digital Media
• Marketing
• Home Accessories
• Trend Analysis
• Information Graphics
• Advertising
• Mood Boards
• Graphic Design
• Management
• Fit
• Concept Development
• Future Trends
• Fashion Photography
• Trend
• Sporting Goods
• Outerwear
• Social Media
• Commercial Interiors
• Entertainment
• Retail Design
• This Is Where Imagination Seriously Comes to Life. Magical, in a Sense Creating
• Creative Direction
• Brand Development
• Sportswear
• Brand Management
• Marketing Strategy
• Social Media Marketing
• User Experience
• Photography
• Art Direction
• Consumer Insight
• Merchandising
• Video Production
• Footwear
• Tv News Production
• Design Strategy
• Apparel
• Visual Communication