Mark Hornby
Global Head of Customer Analytics @Halfords
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WORK HISTORY
Global Head of Customer Analytics @Halfords
Redditch, GB
Leading a team of 15 analysts reporting in to Data & Analytics Director- Azure, Databricks, SQL, Powerbi, Python, PySpark, Google Analytics- Delivery of 10m customer segmentation across Motoring & Cycling customers- ML models for garage demand, supplier sales volume & loyalty scheme propensity- Leading migration of legacy SQL server/Excel reporting to Powerbi- Migration of Google Analytics 360 to GA4- Retail Category analytics in Cycling, Motoring & Autocentre Garages
EDUCATION
Loughborough University
Accountancy and Financial Management
SKILLS
ABOUT MARK HORNBY
INTERNATIONAL & BOARD LEVEL INSIGHTS: I\'m delivering clear and actionable Insights at Board level, a thought leader representing the UK business unit internationally and realising £multi-million ROI from the implementation of my recommendations. BREADTH OF SKILLS: I lead a team of 15 - data scientists, a £1m UK market research programme & Customer Experience (CX) journey analytics. I deliver propensity modelling & segmentation for 14m customer databases, market research for £12m TV campaigns, product development research and group-wide NPS brand tracking programmes. I translate data into customer-centric commercial opportunities.COMMERCIALLY MINDED: I drive acquisition, retention, cross sell, cost reduction & ROI. Broad experience in Blue-Chip organisations covering Financial Services, FMCG and Utilities. I’ve collaborated with analytics consultants (Accenture, McKinsey, BCG), international research & creative agencies, and outsource IT providers (IBM, HP, Infosys).DEVELOPING INSIGHT TEAMS: Passionate about developing cutting edge insight teams - coaching & development, market awareness and inspiring individuals to create clear, impactful and commercially focused recommendations that drive action.MY SPECIALITIES: Data science | Python | Predictive Analytics | Segmentation | NLP | Text Analytics | Business Intelligence | Visualisation | Tableau | Powerbi | Qlik | SQL | Forecasting | CRM | Digital Performance | Cost Reduction | Marketing Effectiveness | GIS mapping | Google Analytics GA | Market Research | Product Development | Qual | Quant | Brand Tracking | NPS | CSAT | Customer Happiness Index | Advertising Effectiveness | Test and LearnI\'M LOOKING FOR: an insight role in an organisation that wants to be customer focused and wants to make accurate, data driven decisions. I’m focused on understanding customer needs, keeping customers happy & behavioural root cause. I make data simple for stakeholders, drive recommendations & optimise future commercials.
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