Mark Heckman
Retail Technology and Shopping Behavioral Expert in Food, Drug, Liquor and Mass Channels
- Role
- Co-founder at Shopper Scientist Llc
- Location
- Bradenton, FL, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Mark Heckman
Solving difficult problems, profitably for retailer, brands and their partners
Experience
Co-founder
Mar 2015 — Present · US, AU
Thought leaders in the benefits of shopper efficiency and using neuro science as a tool in merchandising and store layout.
Education
Indiana University Bloomington
BS, Business-Marketing
1976 — 1979
Defense Language Institute, Monterey, CA
Honor Grad, German Linguistics
1973 — 1974
Skills
- Strategic Planning
- Forecasting
- Income Statement
- Advertising
- Sales Operations
- Strategy
- Product Management
- Leadership
- P&L Management
- Brand Development
- Segmentation
- Market Research
- Social Media
- Customer Satisfaction
- New Business Development
- Shopper Marketing
- Account Management
- Integrated Marketing
- Strategic Partnerships
- Loyalty Programs
- Market Planning
- Marketing Management
- Program Management
- Competitive Analysis
- Digital Marketing
- Relationship Marketing
- Marketing Communications
- Consumer Products
- Marketing
- Analytics
- Budgets
- Business Strategy
- Customer Insight
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Pricing
- Sales
- Email Marketing
- Retail
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