Mark Guarini
Strategic Leader experienced in guiding start-ups and multinationals to achieve controlled, sustainable growth.
- Role
- Business Strategy, Insights & Analytics (Corporate Sponsored Plans) at Cigna Healthcare
- Location
- Darien, CT, US
- LinkedIn followers
- 500 followers
About Mark Guarini
Strategic Business Leader with extensive matrix management experience across diverse organizations, ranging from start-ups to multi-national corporations. Expert in driving controlled, sustainable growth for established and emerging business models within both consumer and corporate segments. Proven change agent who combines strategic and intuitive business sense with people-focused leadership to provide clear direction and actionable results. Specialized in B2B/B2C sales and marketing, acquisition and retention management, omni-channel strategies, and AI-driven applications and integration.A highly adaptive leader, I leverage a unique perspective to drive business results within a culture of teamwork, integrity, and respect.Expertise includes: Strategy & Planning: Business Strategy, Product Development, Business Planning/Analytics, Budget/ROI Optimization. Marketing, Sales & Growth: Omni-Channel Marketing, CRM/Lifecycle Marketing, Account-Based Marketing, Brand Building. Customer-Centric Focused: Segmentation/Targeting, Trending Insights/Analysis, Customer Experience (CX). Leadership: Change Management, Process Reengineering, Project/Vendor Management.
Experience
Business Strategy, Insights & Analytics (Corporate Sponsored Plans)
Jan 2015 — Present · New York, NY, US
Drive ongoing collaboration with business segments to build client and customer-centric engagement strategies across the buyer journey and product lifecycle. Oversee the creation of integrated omni-channel marketing strategies to drive campaign performance, member growth, and customer lifetime value (CLV). Through overlaying a strategic lens and creation of a formal learning plan, programs are optimized in the most productive and profitable manner, creating meaningful differentiation and deeper engagement.
Education
State University of New York College at Oneonta
BS
Clarkson University
MBA
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