Mark Goodwin
Senior Sales Growth Specialist at Cengage
- Role
- Senior Sales Growth Specialist at Cengage
- Location
- Germantown, TN, US
- LinkedIn followers
- 500 followers
About Mark Goodwin
Cengage has benefited from over 25 years of expertise in driving customer retention, usage growth, and digital adoption under my leadership. As a Senior Sales Growth Specialist, I focus on maximizing the value of our digital learning products for instructors and students, while mentoring and empowering regional Higher Education sales teams. My efforts have consistently improved customer engagement and satisfaction, including leading initiatives that reduced technical support contacts through a cross-functional SaaF framework. Collaborating with cross-disciplinary teams, I have contributed to developing strategic sales and training programs tailored to digital product success across Alabama, Georgia, Mississippi, Louisiana, and Arkansas. My commitment to fostering meaningful customer relationships and delivering impactful solutions aligns with Cengage\'s mission to transform education through innovation.
Experience
Senior Sales Growth Specialist
May 2024 — Present · Memphis, TN, US
Skills
- Sales Management
- Market Development
- Sales Process
- Customer Relations
- Talent Acquisition
- Mentoring
- Forecasting
- Cold Calling
- Sales Operations
- Budget Management
- Training
- Consultative Selling
- New Business Development
- Management
- Team Building
- Ebooks
- Online Publishing
- Digital Media
- Books
- Solution Selling
- Educational Technology
- Coaching
- Custom Publishing
- Account Management
- Content Strategy
- Editorial
- Sales Presentations
- Publishing
- Team Leadership
- Leadership Development
- Content Management
- Sales
- Recruiting
- Marketing
- Direct Sales
- Textbooks
- Leadership
- Selling
- Higher Education
- Content Development
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