Mark Glasstetter
e-commerce, Marketing, and Commercial Leader
- Role
- Ecommerce Director at OTC Industrial Technologies
- Location
- Clearwater, FL, US
- LinkedIn followers
- 500 followers
About Mark Glasstetter
e-commerce, Marketing, and Commercial Leader driving profitable revenue growth and brand…
Experience
Ecommerce Director
Jan 2024 — Present
1 billion distributor of industrial automation and electrical products, bearings, and fluid transmission components. Focus on equipment service and engineering solutions. Industrial Equipment Sales and Repair for all industrial customers in manufacturing and municipal sites.• Spearheaded a comprehensive eCommerce strategy, driving revenue growth and increasing market share through targeted sales initiatives.• Defined and achieved online sales targets and budgets, aligning with overarching business objectives.• Analyzed market trends, competition, and customer behavior to optimize strategies and maintain a competitive edge.• Collaborated with marketing, supply chain, and customer service teams to ensure seamless integration of online sales channels.• Partnered with marketing to enhance website traffic and conversion rates through data driven digital campaigns.• Negotiated contracts with customers, third-party platforms, and suppliers to maximize profitability and foster strong partnerships.• Led a team of direct reports, hiring, training, and motivating staff to meet company goals and elevate digital acumen.• Managed eCommerce sales budget, optimizing resource allocation to maximize ROI while maintaining customer experience quality.• Oversaw website design, development, and maintenance, ensuring a user-friendly, visually appealing, and high-performing interface.• Developed and executed digital marketing campaigns across email, social media, and other channels to drive conversions and ROI.• Managed online product catalog, ensuring accurate listings, pricing, and inventory while implementing merchandising strategies.• Monitored KPls and sales metrics, delivering regular reports to senior management to inform strategic decisions.
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