Mark Giordano
Strategic Advisor, Opici Wines & Spirits
- Role
- Strategic Advisor at Opici Wines And Spirits
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Mark Giordano
Culture driven leader with nearly 30 years in the Beverage Industry built on a simple belief that the best results come from the best teams. Whether I have been part of one, led one, or built one from scratch, collaboration has always been the engine. High performance teams are the key to the success.In 2008, I founded Pacific Highway Wines on behalf of the Oatley family, growing it from a startup Australian wine importer into a comprehensive US sales and marketing agency representing a global portfolio. Over 15 years, we scaled revenues from zero to $40M, earning recognition as Whole Foods Market\'s 2017 Innovation Supplier of the Year and Wine Enthusiast\'s Wine Importer of the Year at the 2022 Wine Star Awards. The business was ultimately acquired in October 2023 by Opici Wines and Spirits. I am fortunate to continue supporting the Opici family and team through that transition and beyond.In April 2024, I founded TK Mulligan Craft Vodka Cocktails, launching in three markets as a proof of concept. Within the first year, TK Mulligan became a top 5 canned spirit cocktail in North Carolina. It has since expanded to 15 states, national retail, and some of the most prestigious golf courses in the country, including Pinehurst Resort and hundreds more.I thrive in fast moving environments where growth ambition and bottom line discipline are not in conflict; they are the goal.
Experience
Strategic Advisor
Apr 2026 — Present
Serve as a senior external facing representative of Opici Wines & Spirits, advising ownership on long-term planning and vision setting for the business. Report directly to the Opici family ownership.
Education
The University of North Carolina at Chapel Hill
Bachelor Arts, Psychology
1998
Skills
- Wine
- National Accounts
- Sales Management
- Marketing
- Forecasting
- Wine Tasting
- Wineries
- Food & Beverage
- Restaurants
- Brand Management
- Alcoholic Beverages
- Social Media Marketing
- Brand Development
- Vineyard
- Beverage Industry
- Management
- Retail
- Marketing Strategy
- Market Planning
- Sales
- Wine & Spirits Industry
- Key Account Development
- Distributors
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