Mark Forman
CMO, Marketing + PR | financial services, financial technologies, marketing automation, lead + demand generation, content + brand strategy | Effective. Fast. Creative. Solutions.
- Role
- Chief Marketing Officer at Optifino
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About Mark Forman
Mixing creativity and technology with equal parts marketing strategist and practitioner…
Experience
Chief Marketing Officer
Apr 2025 — Present · Louisville, KY, US
At Optifino, I lead brand, marketing, and communications strategy for the digital BGA that\'s radically simplifying the life insurance experience. My role spans high-level brand positioning to hands-on execution, developing strategic plans, building and managing campaigns, writing compelling narratives, and designing content that educates, differentiates, and drives growth. From white papers and press outreach to product storytelling and digital design, I work across disciplines to ensure that Optifino’s voice breaks through the noise in a traditionally slow-moving industry.
Education
University of Louisville
BA
1988 — 2005
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