Mark Fannin
Global VP of Marketing, Orijen @Champion Petfoods
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WORK HISTORY
Global VP of Marketing, Orijen @Champion Petfoods
Franklin, TN, US
EDUCATION
United States Naval Academy
Bachelor of Science (BS)
SKILLS
ABOUT MARK FANNIN
As a results-driven executive and US Marine Corps veteran, I specialize in accelerating revenue growth, scaling brands, and transforming go-to-market (GTM) strategies for high-growth consumer brands. Throughout my career, I have leveraged customer engagement, brand positioning, and omnichannel distribution to optimize sales performance and expand market share. By focusing on strategic partnerships, disciplined leadership, and innovative marketing, I consistently deliver impactful business outcomes.I have spent my career driving ambitious growth initiatives at companies like Black Rifle Coffee, Mars Petcare, and Tenneco, shaping full-funnel strategies and developing high-performance teams. My dedication to data-driven decision-making and seamless cross-functional collaboration ensures that market-expanding ideas are implemented effectively and produce measurable results. Equally crucial is my leadership style, informed by my background as a US Marine Corps officer, which emphasizes mission-focused execution, team cohesion, and a servant-leadership ethos. As a strategic growth and revenue executive, customer-focused leader, and transformational change agent, I am always looking to expand my professional network. If you would like to connect, please contact me at m••••••••@gmail.com.AREAS OF EXPERTISECustomer Engagement & Demand GenerationSales Leadership & Omnichannel DistributionGo-To-Market (GTM) Strategy & ExecutionBrand Positioning & Market PenetrationGrowth Strategy & Revenue ExpansionP & L Ownership & Business GrowthCross-Functional LeadershipStrategic PartnershipsChange Management
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