Mark Elms

About Mark Elms

I make sure that pharma and medical companies leverage their promotional opportunities at the point of care in the hospital and at the clinic and group practice level. It is a very rewarding and joyful experience to help my clients execute on their strategic objectives with a successful campaign that I helped them build.As a senior business development executive with more than 20 years experience in pharmaceutical and healthcare communications, education, promotion and marketing, building relationships with my clients is the most rewarding part of the job. Seeing a happy customer, who you know you\'ve made look like a champion to their boss, is as rewarding as producing multimillion-dollar sales growth year after year. Although in the industry for 20 years, I still enjoy continuing to learn about Sales, and that includes reading good books, interacting with friends and colleagues in the industry and participating in our quarterly Sandler sales training seminars. It\'s only by continuing this learning process that I can remain an expert at strategically helping my clients advance their brands with ideas around creative and comprehensive integrated approaches to their strategic needs. I love sales because of the challenge that comes with it. Most of all, though, I have a passion for prospecting new business in untamed frontiers and seeing what comes out on the other side!

Experience

1. Senior VP, Sales & Business Development

   Formedics

   Sep 2012 — Present · Basking Ridge, NJ, US

   Physician\'s Weekly provides physicians the information they need, at the point-of-care, to help make and follow through with critical healthcare decisions like lifestyle modifications and treatment regimens. Support from industry helps enable us to create and distribute our programs and publications to our various and engaged target audiences across a multi-channel platform (print, digital, mobile, etc.). We continue to perfect our point-of-care engagement by focusing on three core areas for our clients. Quality Access: Our patient network of over 19K physicians, many of whom are in the top 20% of prescribers in their therapeutic category, and a professional network of 191K private practice, clinic, and hospital based HCPs provides deep reach to high value target audiences High Visibility: Our dedicated team of recruiters work one-on-one with private practice and hospital staff members to ensure that all our products are secured in the best locations for maximum visibility Superior Engagement: Credible timely content developed through exclusive partnerships with leaders in the medical field, and innovative user generated mobile technology ensures continuous customer engagement and pull-through of client campaigns. Each of our offerings is highly customizable both in function and cost. The result is a tailored turn-key program that provides a significant ROI for our clients. Call 91••••••79 or e-mail me at m••••••••@physweekly.com for more information.Specialties Networks include: Hospital, Surgery, ER, Cardiology, Oncology, Diabetes/Endocrinology, HIV/ID, Primary Care, Neurology, Pain, Gastroenterology, Rheumatology, ObGyn, Vision, Dermatology

Education

• Düsseldorf University of Applied Sciences

  Department of Economics - Internship, Marketing and Advertising

  1987 — 1988

• The University of Alabama

  Bachelor of Arts - BA, Public Relations, Marketing, German