Mark Docherty

Category Portfolio Manager - E-commerce - Merchandising @Sobeys

Vancouver, BC, CA

Coach, develop, and empower Category Managers, Assistant Category Managers, and Category Admins• Deliver against KPIs to measure success based on category targets.• Develop Category Plans that support a strategy focused on generating sales and improving category performance relative to the market.• Communicate category plans to all applicable stakeholders including leadership, other functional areas, and vendor partners.• Execute category plans by successfully delivering against the category pricing, promotion, assortment, and merchandising plans that support our strategies and financial requirements.• Identify new opportunities from whatever source available including field merchandising, operations, vendor partners, and market visits.• Manage commissary store assortment and recipes.• Oversee local assortment.• Manage Farmboy and Longo’s product assortment, cost, retail and promotional strategy.Budget Planning• Set retail margins and supply targets for retail stores by location for the fiscal year.• Manage the category margin from top to bottom ensuring budgets are achieved.• Execute margin spending by budgeting weekly advertising spending in conjunction with regular price margin. Marketing• Initiate weekly advertising plans.• Coordinate design ideas with the marketing team for weekly flyers, themed inserts, new programs, and seasonal launches.

British Columbia Institute of Technology

Business Administration and Management, General