Mark Diaz

About Mark Diaz

I’m a healthcare commercial strategist and transformational leader with over 30 years of experience growing and scaling high-performing sales and operations teams, driving operational efficiency, growing revenue and creating a culture where people want to work. I’ve helped launch four successful healthcare startups and driven revenue growth from $27M to $360M, with a leadership style rooted in clarity, execution, and integrity.As President & Chief Commercial Officer at Surgenex, I led the buildout of a direct sales force, international expansion, and key infrastructure that drove $56M in new revenue in under 9 months. Previously, I held SVP roles at BioIQ and MiMedx, where I was instrumental in national account strategy, M&A integration, vendor contracting, Salesforce.com implementation, and rapid operational scale during COVID-19 at BioIQ. I thrive at the intersection of healthcare innovation, team leadership, and commercial execution. If you are growing a healthcare or medtech company and need a leader who understands go-to-market strategy, scaling infrastructure, and high-integrity growth — let’s connect.

Experience

1. Chief Commercial Officer (CCO)

   Hive Beverage

   Nov 2025 — Present · Atlanta, GA, US

   Responsible for leading the commercial strategy and infrastructure to support the rapid growth of Hive Bev’s honey- and green tea-fermented sparkling beverage line. Responsible for overseeing the development and execution of integrated sales and marketing systems to scale the brand and drive market expansion. Focused on building the sales organization, establishing distribution partnerships, and developing go-to-market strategies for the company’s flagship flavors—Citrus, Tropical, Peach, and Strawberry.Fermented beverages are entering a new era—one where tradition, wellness, and flavor come together in a modern format consumers love. At Hive Bev, we believe fermentation is one of the most powerful and natural ways to create beverages that are both refreshing and functional. By pairing the natural benefits of honey with green tea fermentation, we’re building a new generation of sparkling drinks that deliver clean ingredients, vibrant flavors, and everyday enjoyment.Our vision is to help lead the shift away from overly processed beverages toward drinks rooted in natural fermentation, real ingredients, and balanced sweetness. As consumers continue to seek healthier and more authentic options, fermented sparkling beverages will move from niche to mainstream—and Hive Bev is building the brand and infrastructure to help define that future. beepop.com

Education

• Florida State University

  Bachelor of Science - BS

• Training

  Executive Management Training

• Southern Polytechnic State University

  Six Sigma - Green Belt

• Schiller International University Heidelberg Campus

  Master of International Management