Mark Cool
SVP Integrated Marketing
- Role
- SVP Integrated Marketing at Triumph
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Mark Cool
Experienced Marketing Executive with decades of ardently leading high-performing marketing teams and visible, complex projects as a champion of change. Spanned institutional, individual and corporate markets in a vast array of functions aligning growth, retention and profitability across business partners.Areas of Expertise:Brand Management | Creative Strategy & Development | Advertising | Broadcast & Digital Video | Production | Multi Channel Marketing | Digital and Social Media | Business and Strategic Planning | B2B and Affinity Sales | Cross Functional Team Leadership | Business Development | Client Management | Product Development and Marketing | Customer Relationship Marketing (CRM)
Experience
SVP Integrated Marketing
Jun 2024 — Present · Dallas, TX, US
Lead the integrated marketing team for TBK Bank and TriumphPay, the preeminent FinTech payment platform for the trucking industry. The TriumphPay platform provides frictionless presentment, audit, and payment experiences for brokers, factors and carriers. Responsible for driving results by conceptualizing and implementing brand and reputational awareness campaigns, cross sell/upsell sales enablement tactics, and lead nurture and lead funnel optimization. My team works closely with sales and operations to manage B2B, B2C, and B2B2C advertising and marketing programs.
Education
Bucknell University
BA, Psychology
1987 — 1991
The American College of Financial Services
Chartered Life Underwriter, Insurance
Babson College
MetLife Business Acumen Certificate, Business Administration and Management, General
Skills
- Business Planning
- Financial Services
- Crm
- Start-Ups
- Long-Term Care
- Life Insurance
- Business Development
- Sales
- Sales Operations
- Customer Retention
- Leadership
- Strategic Planning
- Team Building
- Management
- Account Management
- Insurance
- Claim
- Underwriting
- Fixed Annuities
- Program Management
- Disability Insurance
- Strategy
- Marketing
- Health Insurance
- Brokers
- Term Life Insurance
- Marketing Strategy
- Employee Benefits
- Training
- General Insurance
- New Business Development
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