Mark Collins
Channel Development Manager @Theakston Brewery
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WORK HISTORY
Channel Development Manager @Theakston Brewery
Responsibilty across a number of trade channels - On Trade / Off Trade and E-commerce platforms.I manage our key On trade route to market and National customers whilst driving distribution of our full range regionally and Nationally. I also manage our E-commerce platforms across Amazon and specific beer platforms to ensure maximum ditribution our of portfolio and our Off trade relationships. I work closely with marketing to drive customer initiatives with key partners to drive rate of sale across outlets including driving new product development alongside the core range.
EDUCATION
Staffordshire University
BA(Hons)
ABOUT MARK COLLINS
Over 20 years experience working for Heineken and Theakston with experience and outstanding success across a number of channels - On Trade / Off Trade / Retail Operation and large scale business change programmes. Prior to this 10 years senior sales experience at Matthew Clark / Hardys wine company in a number of roles across the On Trade. I am results driven individual, commercially focused with strong negotiation, selling, marketing skills and adaptable style to build long term strategic business relationships. A true team player with enthusiasm and passion to win and lead teams. Throughout my career I have a long track record of over-performance in talking challenging roles and making them a success whether that be different trade channels or complex business change programmes. When not working or being Dad to my 2 girls I enjoy sports both watching and participating and a keen Liverpool FC fan Specialities Account Management, brand building, joint business planning, negotiation, team development and leadership
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