Mark Charette
Email Marketing Manager @Export Development Canada | Exportation et développement Canada
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WORK HISTORY
Email Marketing Manager @Export Development Canada | Exportation et développement Canada
Ottawa, ON, CA
Supported B2B financial services lead generation for EDC’s Demand Generation team within an Agile Scrum framework, reaching 140k+ Canadian B2B prospects and customers- Managed webinar promotions, driving 85% of registrations, with optimized copy and calls to action (CTAs), improving conversions to 57.4% in 2025 (up 8.3% from 2024) and a 46% return visitor rate- Leveraged A/B testing and analytics to increase webinar email unique open rate to 21.9%, 114% above industry benchmarks- Led international Trade Insights and Economic Insights newsletter campaigns targeting 110k recipients, aligning content to customer journey insights and EDC brand standards- Economic newsletter: Boosted MyEDC logins by 71.5%, registrations by 46.8%; maintained 31.11% open rate, 17.4% unique open rate (70.2% above industry standards)- Trade newsletter: Drove 18% increase in conversions, 13.8% lift in unique clicks, and 6.5% gain in MyEDC registrations/unique clicks; achieved 31.9% average open rate (up 8% YoY) and 16.1% unique open rate (up 6.5% YoY, 57.5% above benchmarks)- Collaborated cross-functionally with analysts, copywriters, and editorial teams to apply CASL compliance, optimize performance, and implement insights from A/B tests- Co-led the adoption of Generative AI (Jasper) for email content creation, increasing output capacity by 25% and driving content performance gains through prompt refinement and shared best practices.
EDUCATION
Queen's University
Bachelor’s Degree
Carleton University
Bachelor’s Degree
University of Ottawa
Mechanical Engineering
ABOUT MARK CHARETTE
Results-driven marketing professional with expertise in B2B/B2C campaign management, lead generation, and content creation. Proficient in using data analytics, A/B testing, and email marketing to optimize customer acquisition and retention. Experienced in executing integrated marketing strategies, managing cross-functional teams, and enhancing engagement through email workflows, SEO-optimized copy, and social media. Passionate about leveraging Generative AI tools, evolving best practices, and CRM platforms like Marketo, Oracle, and Mailchimp to drive business results.
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