Mark Castaldo

About Mark Castaldo

Hybrid marketer/web developer with 10+ years of experience building customer facing applications designed to recruit new customers and add value for existing customers.Certifications:Sitecore 8.2 Certified Professional Web DeveloperGoogle Analytics Individual Qualification (GAIQ)Specialties: Google Analytics, SQL, C#.net, Sitecore, Wordpress, CS-Cart, HTML, CSS, SEO, SEM, IIS, PHP, VB.net, Jquery, usability testing, lead generation, business development.

Experience

1. Vice President of Marketing and Web Development

   Caputo Digital

   Dec 2018 — Present

   Caputo Digital provides technical and marketing services for medium to large / enterprise businesses. Specializing in SEO, PPC, and web development for businesses focused on lead generation. We provide a data-driven approach and give best-in-class services with proven results- Manage & provide direction and support for remote teams- Provide technical direction & recommendations - Plan monthly tasks, estimates, & proposals - Measure and report on SEO / PPC / UI / Usability / A/B tests- Update and maintain websites, running ongoing optimization and testing- Full-stack web development for websites, reporting services, and reporting automation

Education

• Kutztown University of Pennsylvania

  Computer Science

  2003 — 2005

• Penn State University

  BS, Business: Marketing/Management

  2005 — 2009

Skills

• Project Management
• Microsoft Sql Server
• User Experience
• Blogging
• Lead Generation
• Vb.net
• Web Analytics
• Sql Server
• Web Marketing Strategy
• Social Media
• Ppc
• Analytics
• Css
• Iis
• Cascading Style Sheets (Css)
• Html
• Marketing
• Link Building
• Google Analytics
• Email Marketing
• Google Adwords
• Account Management
• Social Networking
• Social Media Marketing
• Advertising
• Online Advertising
• Website Development
• Crm
• Sem
• SEO
• Online Marketing