Mark Butterworth
Creative Director Luxury, Lifestyle, Commercial @Thg Studios
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WORK HISTORY
Creative Director Luxury, Lifestyle, Commercial @Thg Studios
Managing a team of creatives, collaborating / directing - photography, production, video, social, UX/UI teams, along with managing external creative partners and freelancers - whilst reporting directly into THGs SLT.I work closely with marketing directors, creative operations, project management, brand strategy. Leading and delivering 360 global campaigns, creative concepts, brand identities, websites, social content, photography and video - adhering to demanding deadlines and allocated budgets.My most recent achievement was a huge project for Avolta,(worlds leading travel retailer). Directing the launch of their newly created loyalty scheme ‘ClubAvolta’, rolled out at over 5,100 outlets in 73 countries, with a potential audience of 2.3 Billion passengers, across multiple markets, cultures and languages. Delivering (to a 4 month deadline): 132 pages of strategic insight. 1 Launch campaign film. 300 in-store print assets. 90 digital animations. 28 in-store activations. 3200 Ai images produced. 1 brand guideline. 47 page website. 1 App. Content for 91 social channels. Sonic branding.Brands including: Avotla, Homebase, Coggles, Frasers, Zavvi, MyProtien.
EDUCATION
Bolton Institute of Higher Education
HND Graphic Design, Graphic Design
SKILLS
ABOUT MARK BUTTERWORTH
I’m an innovative, skilled and effective Creative Director with 26 years industry…
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