Mark Brucks

WORK HISTORY

EDUCATION

ABOUT MARK BRUCKS

Strategic marketing leader with deep expertise in specialty chemicals, plastics, packaging, and technical B2B markets.Proven track record in turning complex science into commercial opportunity.Combines an engineer’s analytical discipline with a marketer’s intuition for customer needs. Builds market platforms, launches award‑winning digital products, and accelerates adoption of high‑value technologies across medical, industrial, and materials segments.Adept at customer discovery, segmentation, value proposition design, product strategy, global commercialization, and cross‑functional leadership.Recognized for uncovering untapped market value, repositioning products into higher‑margin spaces, and mobilizing teams to deliver measurable business growth.AREAS OF EXPERTISE• Strategic Marketing• Market Development• Customer Discovery (VOC)• Segmentation and Targeting• Value Proposition Development• Product Commercialization• Go to Market Strategy• Pricing Strategy• Financial Modeling• Digital Product Innovation• Portfolio Strategy• Competitive Intelligence• Technical Marketing• Channel Strategy• Sales Enablement• Market Analysis• Product Lifecycle Management• Stage Gate• Agile Execution• Cross Functional Collaboration• Global Team Leadership• Change Management• Performance Metrics and KPIs• Data Driven Decision Making• Specialty Chemicals Marketing• OEM Engagement• Regulatory AwarenessSKILLS• Salesforce CRM• Power BI• Excel Modeling• Financial Modeling• Forecasting• Pricing Tools• Market Analytics Platforms• Agile Project Management• Stage‑Gate Execution• Product Lifecycle Tools• Digital Marketing Analytics• Dashboard Development• KPI Tracking• Collaboration Tools• VOC Interviewing Techniques• Customer Journey Mapping