Mark Boland

WORK HISTORY

EDUCATION

SKILLS

ABOUT MARK BOLAND

Senior Sales and Account Management professional with 30+ years’ experience delivering profitable revenue growth across FMCG, natural health, supplements, homeware and vaping sectors.Proven track record of driving territory performance, developing key accounts and securing new business across independent retail, pharmacy, convenience, forecourt, wholesale and distributor channels. Commercially astute with strong P&L awareness, margin optimisation capability and structured territory planning expertise.Recognised for building long-term strategic partnerships, executing trade activation plans and consistently exceeding sales targets within competitive markets.Key strengths include:Territory & Regional Sales ManagementKey Account DevelopmentBusiness Development & New Channel AcquisitionNegotiation & Margin ImprovementSales Forecasting & Pipeline ManagementTrade Marketing & Promotional PlanningCategory Growth & Range OptimisationCRM Utilisation & Data-Driven Decision MakingExperienced in managing large geographic territories with full accountability for revenue growth, account retention and customer engagement strategies.Core Competencies; Field Sales, Account Growth Strategy, Commercial Analysis, Target Delivery & KPI Management, Distribution Expansion, Retail & Wholesale Sales, Strategic Relationship Management, Contract Negotiation, Market Analysis & Competitive Positioning, Cross-Functional CollaborationProfessional ExperienceSenior Account Manager / Area Sales Manager / Territory ManagerVarious FMCG & Consumer Goods OrganisationsDelivered sustained year-on-year territory growth across multi-sector retail channelsIncreased distribution and market penetration through structured new business developmentImproved account profitability via effective pricing strategy and margin negotiationManaged high-value key accounts and multi-site operatorsExecuted promotional campaigns and product launches to drive incremental revenueConsistently achieved and exceeded revenue and margin targetsProfessional Profile Summary Field Sales | FMCG Sales | Area Sales Manager | Territory Manager | Business Development Manager | Key Account Management | Retail Sales | Wholesale | Distribution | Margin Growth | P&L Responsibility | Consumer Goods | Trade Marketing | Relationship Management | New Business Development | Regional Sales