Mark Boccardi

About Mark Boccardi

Visionary executive leader with a proven track record of transforming businesses and driving multimillion-dollar growth through strategic innovation and dynamic team leadership.As an executive leader, I bring forward-thinking leadership in business development and organizational strategy. With a track record of maximizing profit through outstanding people leadership, expert management of multimillion-dollar revenues, and impactful product launches, I excel at influencing stakeholders at all levels. I have been consistently recognized for managing relationships and contract negotiations with key external partners, launching high revenue-generating products, and optimizing team performance. My ability to rapidly adapt and collaborate ensures the execution of high-impact initiatives that elevate business performance dramatically. Below is a selection of top accomplishments from my career:• Transformed marketing department as SVP at iNDEMAND, maintaining high productivity and achieving only 5% annual turnover despite 20% reduction in force, while aligning 18-member team on strategic initiatives that drove revenue growth.• Launched PPV.COM, iNDEMAND\'s first digital streaming platform for pay-per-view content, recognized as industry’s best and significantly boosting revenue.• Negotiated marketing and distribution deals for most-watched PPV events in history, generating over $1 billion in gross revenue for iNDEMAND.I am excited to expand my professional network and see what the future may hold. If you would like to connect, please contact me at m••••••••@hotmail.com. AREAS OF EXPERTISE Strategic Business LeadershipMarketing & DistributionExecutive CollaborationRevenue ManagementContract NegotiationProduct LaunchesTeam LeadershipMedia IndustryInnovation

Experience

1. Senior Vice President, Programming & Marketing

   Indemand

   Nov 2017 — Present

   INDEMAND, New York, NY 2003–PresentSenior Vice President, Programming & Marketing (2017–Present) Promoted at joint venture among Comcast, Charter, and Cox Communications to oversee marketing department, develop campaign strategies, and serve as key member of senior leadership team. Lead 18-member team in designing multiplatform campaigns and promoting PPV content, manage $2M annual marketing budget, and drive revenue through strategic relationships and innovative product launches.• Generated over $1B in gross revenue through strategic marketing and distribution deals for top PPV events, and transformed marketing department, aligning 18-member team to drive revenue, producing assets annually, and maintaining only 5% turnover.• Led development and launch of PPV.COM, achieving 360% increase in buys and growing revenue from $2.5M to $14.5M by 2023, while being recognized as industry expert and named in Multichannel News\' 40 Under 40.

Education

• Harvard Business School Executive Education

  CTAM Executive Management Program

• Northwestern University

  BSJ, Broadcast Journalism, Political Science

• Fordham Gabelli School of Business

  Master of Business Administration - MBA, Marketing & Media Management