Mark Beard
Chief Executive Officer, Prospect Publishing @Prospect Magazine
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WORK HISTORY
Chief Executive Officer, Prospect Publishing @Prospect Magazine
London, GB
CEO of Prospect Publishing, which publishes Prospect, the leading monthly current affairs magazine, and Media Confidential, the award-winning #1 news commentary podcast. Setting the commercial strategy and leading the team, transforming Prospect into a multi-platform media company. Key accomplishments achieved at speed include:* Leading Prospect\'s transformation into one of Britain\'s fastest growing magazines in its 30th anniversary year—now reaching 2m readers (previously 500k) with yr-on-yr growth of +30% in circulation and +20% in revenue.* Delivering industry awards including \"Commercial Leader of the Year\"(Winner),\"Publisher of the Year\"(Shortlisted)\"Game Changer of the Year\"(Shortlisted) and \"Newsletter of the Year\"(Runner Up) at the 2025 PPA Independent Publisher Awards.* Launching \"Policy Insights\", a new events division, enabling clients to convene the brightest minds and shape government policy, boosting advertising and sponsorship revenues from 18% to 29% of total revenue.* Launching Media Confidential, a podcast voted \"2024 Podcast of the Year\", consistently the UK\'s #1 news commentary show, attracting a new audience of listeners and sponsors.* Launching Prospect on Apple News, bringing 1m new readers to Prospect and nominated for \"Innovation of the Year\"(PPA 2024).* Leading a strategic transformation programme that has delivered an all-new SEO optimised website, a new CRM strategy that better converts users, an upgraded subscriber buyer flow that delivers maximum take-up of digital, a new app that incorporates market-leading audio, and a range of newsletters that deliver high engagement.* Overhauling subscriber acquisition activities with retention as a priority metric, ensuring new subscribers are attracted by Prospect\'s quality journalism, doubling profitability (ARPS) and boosting the long-term health of the subscriber file.* Increasing focus on HR and benefits to ensure Prospect attracts and retains diverse and excellent talent.
EDUCATION
University of Bradford
BSc Economics, Economics
Nottingham University Business School
MBA, MBA
SKILLS
ABOUT MARK BEARD
A profit-driven, experienced and accomplished leader, with a top-100 business school MBA and a proven track record of growing global B2C / B2B / B2G brands.Dynamic and highly self-motivated, I am a commercially astute leader with an effective management style, strategic-mindset, strong analytical capabilities, excellent communication skills, and 20+ years’ experience. I have a particular interest in working with premium brands and delivering growth, at pace.• Results-driven strategic thinker with a track record of boosting performance and delivering growth• Leader, manager, mentor and coach to global teams with consistently high employee-satisfaction ratings, experienced and excelling within a matrix management structure• Well-versed in expanding global and premium brands, increasing awareness and changing perceptions• Award-winning and experienced in all areas of marketing including brand, digital and direct• Operates at the forefront of digital and technology• Strong track record of plotting a path to success in disrupted markets• Experience navigating and revising complex and fast-changing business models• Proactive and goal-oriented with ability to prioritise effectively• Demonstrated ability to lead high-performing teams to reach challenging targets• Keynote speaker at multiple industry and marketing-orientated events • MBA-qualified• Fast-tracked for promotion by all employers
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